Devatithi, an eCommerce platform that deals in Indian Ethnic Wear for women, wanted to build brand awareness, and reputation and drive sales and revenue growth.
The key expertise here included Social Media Marketing and Paid Advertising. After one year, I was able to deliver 27X revenue growth, 6X sales growth, and 80k+ average monthly traffic.
Devatithi is an eCommerce platform that exclusively deals in Indian Ethnic Wear for women. Founded in 2020 by a young entrepreneur, Devatithi’s vision is to attain and consolidate the top spot in the Indian Ethnic Wear e-commerce space.
As mentioned before, Devatithi had recently entered the Indian Ethnic Wear e-commerce scene. While they had a strong entrepreneurial sense and business model, they lacked the expertise to market the brand digitally.
Devatithi aimed to expand its reach, making its brand known to the target audience and driving sales and revenue growth. It was a classic set of requirements for an eCommerce client!
As per my experience, it was clear in terms of what needed to be done to achieve the core marketing objectives for Devatithi.
After a brief discussion and brainstorming with the client, I offered them Social Media Marketing services along with Paid Advertisements and Promotions.
Here’s how I formulated the strategy.
Social Media Marketing
The Indian Ethnic Wear eCommerce space is highly competitive. Thus, reaching your target audience is quite a task. We created a buyer persona and crafted a social media marketing strategy based on it.
The two objectives here were to maximize brand exposure and use content and CTAs tactically to drive sales and revenue growth.
As part of our social media marketing efforts, we hosted giveaways and conducted contests to appear more active and appealing to target customers.
Paid Advertisements and Promotions
The client needed to boost sales and revenue growth quickly. To deliver on this requirement we opted for paid advertisements to give the social media marketing efforts a much-needed boost during the initial months.
I used the same buyer persona to run a Facebook Ads campaign and promoted the best performing social media posts for better reach.
Eventually, we managed to build a steady and substantial social media reach among the target audience organically!
During the first 3 months of its operations, Devatithi managed to generate an average revenue of 4 figures per month.
After I took over the Social Media Marketing operations, Devatithi registered a 27X growth in terms of revenue and 6X growth in terms of sales.
Devatithi has generated average revenue of 6 figures from May to December 2021.
Devatithi has witnessed substantial growth in terms of organic reach. Especially among the target audience.
The accuracy of the buyer persona is evident from the revenue growth. Moreover, 15% of the customers are returning customers.
Additionally, I was also able to deliver 2X growth in conversions, 15X growth in sessions, and 5X growth in average order value.
While the primary objective was to compete with global players, driving revenue growth is the objective of any B2B SaaS MarTech firm.
As a culmination of higher SERP ranks, 2X DR and backlinks, and 5X growth in organic traffic, Merlin delivered a 1200% return on marketing investment