SocialStatus, a social media analytics platform, sought to elevate its online presence by increasing organic traffic, fostering brand awareness, and acquiring niche-relevant backlinks.
With my expertise, I carried out Digital PR and link-building campaigns, resulting in significant outcomes. These initiatives led to an impressive 5X increase in organic traffic and the acquisition of over 5,000+ relevant, high-quality backlinks.
The result of these efforts was reflected in the client’s domain rating, which experienced significant growth, reaching a commendable DR 67.
Social Status is an industry-leading social media analytics platform for marketers and advertisers. They have a significant global presence with offices in Silicon Valley, Brisbane, Manila, and Wollongong.
SocialStatus aimed to establish its online presence, increase organic traffic, and enhance website metrics by acquiring high-quality backlinks. The objective was clear: build brand awareness and convert the gained target audience through organic traffic.
However, the client faced challenges in achieving consistent and growing organic traffic. Their domain rating wasn’t robust enough for top rankings in SERPs for their desired keywords.
That’s when I stepped in!
In our first meeting, I grasped the client’s actual needs. I also proposed focusing on building a brand reputation, which the client found valuable, and we decided to move forward.
Following a fruitful brainstorming session, I found that my Digital PR and link-building efforts perfectly aligned with what SocialStatus was looking for.
Here’s what happened next!
My main focus with link building was to get top-notch backlinks from relevant websites. This helps the client boost their Domain Rating and increase the likelihood of ranking organically for their desired keywords in search engine results.
I made sure that these backlinks were only acquired from content where the anchor naturally fit, ensuring they get not just link juice but also additional referral traffic to their website.
In Digital PR, I had two main goals: brand awareness and brand reputation. To achieve this, I proposed creating listicles that feature SocialStatus alongside other top social media tools.
Utilizing my connections with various respected online business and marketing publications, I aimed to get these listicles published. This strategy would provide SocialStatus with the necessary brand awareness and contribute to building a solid reputation.
While the primary objective was to compete with global players, driving revenue growth is the objective of any B2B SaaS MarTech firm.
As a culmination of higher SERP ranks, 2X DR and backlinks, and 5X growth in organic traffic, Merlin delivered a 1200% return on marketing investment