The client, a reputed B2B marketing agency, wanted to rank for top B2B marketing money keywords and compete with the likes of Gartner, HubSpot, Salesforce, etc.
I started off with SEO consultation and moving to Content Marketing, link building efforts for the client. Within one year of availing of these services, the client ranked in the top 10 for 9 B2B Marketing money keywords.
B2B agencies are driven by results and the client expected the same from my expertise. I succeeded in delivering an ROI of about 2000% from Content Marketing and Link Building.
A lead generation company based out of San Francisco, California that provides end-to-end sales enablement services from database management to appointment setting.
They primarily cater to Enterprise and Technology companies and help them improve the ROI on their marketing spend.
The client is a well-known name in the industry with a good reputation. However, they were not seeing the marketing returns they hoped for.
I was approached by the client to enhance their marketing ROI by increasing their domain rank, growing organic traffic, and securing top-10 rankings for key industry keywords. They were also keen on getting their brand highlighted through listicles and brand mentions.
Recognizing the need for strategic help, the client chose to outsource these marketing efforts directly to me as a freelancer, ensuring a personalized and results-driven approach.
Once I had a clear understanding of the client’s needs, I delved into content scouting and conducted an SEO audit to pinpoint the exact requirements.
Upon completing the research, I shared the findings with the client and presented a strategy. With the client’s approval, I initiated the work.
Now, let me break down the strategy we devised.
SEO On-Page Consultancy
The client had a bunch of articles on their blog, but they weren’t optimized well with some SEO aspects like meta descriptions, meta tags, and alt text for images.
Starting with the published blogs, and identifying the ones needing optimization, I spruced them up with fresh graphics, improved readability, and added effective calls-to-action (CTA).
Later, I updated the articles with the latest facts, statistics, figures, and graphs cited in them.
With strategic Content Planning, I designed an SEO-led content strategy focused on specific money keywords.
Implementing Google’s E-A-T ranking framework, I created top-notch, long-form content that was both optimized to rank and geared for conversion.
I secured high-quality, relevant backlinks and offered on-page optimization advice to enhance the chances of ranking for the targeted money keywords.
The client had a special request for a humourous and engaging tone in the content which was an exciting challenge.
High-quality long-form content is more than capable enough to rank by itself and generate good traffic. However, the client wanted no stone left unturned in the pursuit of their business objectives.
So, I sourced high-quality backlinks from relevant pieces of content and websites that were a natural fit for the subject matter. These efforts noticeably impacted both the domain and individual articles’ rankings.
The focus was always on driving revenue growth and maximizing return on marketing investment. Higher SERP and domain ranks, high-quality content that converts and stronger branding resulted in about 2000% return on marketing investment.
The client now competes on equal grounds with top B2B marketing agencies globally.